Self Serve
  • Albuquerque
  • United States
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Self Serve's Friends

  • Ten Penny Tattoo, llc
  • The Octopus and The Fox
  • abqzinefest
  • Johanna
  • gabe garduno
  • Burlesque Noir
  • Duke City Rep
  • Ricky Hill
  • Dulce
  • Aja Oishi
  • Lydia
  • Mary Beth Borg
  • nathan j Dunn
  • Teresa T
  • Tom Schoettle

Self Serve Sexuality Resource Center

Profile Information

Where I Live:
3904B Central Ave SE, Upper Nob Hill
About Me:
Self Serve is a fun and welcoming retail store and sex education center. Through our store, website and toy party service, we provide the opportunity for women and others to learn about sexuality and their bodies while shopping for high-quality sex toys and other pleasurable sundries. Self Serve supports women, LGBT people and anyone seeking healthy, positive sexual attitudes and perspectives, and sensual pleasure in everyday life.
Favorite Thing(s) About Albuquerque:
AIBA, sunsets, shop dogs, hot air balloons, Nob Hill, independent businesses, roller derby, burlesque, green chile
My Website:
What I'm Reading:
The Good Vibrations Guide to Sex , The Ethical Slut, Screw the Roses, Send Me the Thorns, The Multi-Orgasmic Man: Sexual Secrets Every Man Should Know, She Comes First: The thinking man’s guide to pleasuring a woman, Best of Best Women's Erotica, Anal Pleasure & Health, Nina Hartley's Guide to Total Sex, Hothead Paisan, Rent Girl, Female Ejaculation & the G Spot, The Ultimate Guide to Strap On Sex, SM 101, Anne Rice, Urban Tantra, Michelle Tea

Self Serve's Blog

Self Serve's Ultimate ABQ Valentines Guide

Posted on February 6, 2013 at 12:30pm 0 Comments

February's got it going on with fun, sexy events for everyone, no matter your relationship status. click here for the full guide.



Self Serve's Alternative Valentine's Guide for ABQ

Posted on February 7, 2012 at 12:28am 0 Comments

Why have a boring Valentine's Day?  Come to think of it, why have a boring month?  There are lots of creative Valentine's Date ideas in our guide, and plenty of fun events for singles to live it up.  Not feeling creative?  Now you have no excuse!  Do something fun.  Start today.…


Today we're spreading the love in ABQ

Posted on January 30, 2012 at 10:42am 0 Comments

Sex negativity is everywhere.

Do you want to help us…

Self Serve is 5 Years Old!

Posted on January 18, 2012 at 4:27pm 0 Comments

Albuquerque’s most notorious sex store is turning 5 this January and celebrating with a month of events aimed at spreading the love.  

While the press coverage for Self Serve has often been focused on controversial…


Park & Shop Nob Hill this Thursday, December 15! Nob Hill Retailers need your help...

Posted on December 12, 2011 at 6:30pm 5 Comments



The 17th annual Nob Hill Shop and Stroll happened on December 2nd as planned, but hurricane-strength winds and brutal cold kept most shoppers at home. It was bad for business, and it couldn’t have come at a worse time for Nob…


Comment Wall (25 comments)

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At 5:28pm on July 6, 2010, Self Serve said…
Who wants to go to a pig roast in Albuquerque this Saturday? It's a fundraiser
for pornotopia! Send your email and we'll send you the info. Pork
(with) the ones you love!
At 1:57pm on May 14, 2010, Enrique said…
Did you find employees?
At 10:46pm on November 2, 2009, hettie said…
hey womens, I can't seem to find pornotopia listed as an event yet and I want to click that I'm "attending" as another way of getting it on the front page. have I just missed it? are you waiting to post it until later this week? just wondering. self serve is great and pornotopia rules!
At 4:35pm on January 4, 2009, Duane W Bargar said…
Happy Anniversary - sorry I was on the sicky couch last night - Flo seemed to have a good time though!
At 3:17pm on December 9, 2008, SCA Contemporary said…
howdy guys! you all better check out our new years eve bash...'rat' rods...rockabilly band...
At 1:16pm on November 29, 2008, Khan said…
Been hearing your ads on 1350 lately, hope that's working well for you all. I seem to recall that you're big supporters of the Derby, too, and Albuquerque thanks you for that!

Fellow NM Photographer!
Just a quick note to invite you to Karl Koenig's opening at the Inpost Art Space (at the Outpost Performance Space, 210 Yale SE) this coming Friday evening, 5-8. Karl is a talented photographer who makes images mostly of nature and architecture, the world round. The show will focus on his large format gumoil photographs, a process that he pioneered himself about 20 years ago. The prints are hand pigmented, resulting in amazingly vibrant photographs with a wondrous, almost catastrophic fairy tale quality. I find them highly affecting and unique.

My fellow curator Rob Thalmann and I plan to focus heavily on local photography during our 2 year term there at the Outpost, and this is just the tip of the iceberg for us. Maybe we could even do a DCF photographer's group show there?

Come see the show on the 5th!
At 7:48pm on November 17, 2008, dog breath said…
Thanks for Pornotopia, that was fun, Just wished "Chemistry" wasn't cut! What was with that guy in the back yelling about whether or not this was the right movie???

Afterward we went to the Burlesque show and one of us won your gift certificate in the raffle!
At 12:59pm on November 7, 2008, Laura said…
hey there--

I write a monthly column for The Mountain Gazette, a free monthly paper distributed throughout the Rocky Mtn states. December is my annual holiday guide; every year I pick one or two independent businesses from each state we cover--and I just wanted to let you know that I've featured Self Serve for New Mexico. I'm not sure if MG is still distributed in Abq--I know there are drop-offs in Santa Fe and Taos--so you may never actually see the issue. But I just wanted you to know--and to know how much I appreciate what a service you are to the community. Keep up the great work--and thanks.
At 11:26am on October 31, 2008, Benny the Icepick said…
"Baby, you can pixelate my shirt anytime!"

Seriously, Puritanism should have died 400 years ago.
At 9:32am on October 3, 2008, Spring Griffin said…
Welcome to Art in ABQ. I love what you do and was so happy to see that you got the Tough Cookie Award! Let me know if you have any questions or suggestions and thanks for joining the group!

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