Our first week using a new system for Duke City Fix (yay, Ning
) has certainly been interesting.
- Overall site traffic has doubled.
- The people formerly known as readers have created profiles, groups, and generally taken a more active role now that the technology enables it.
The most fascinating development to me is the difference between "members
" (people who've created profiles) and anonymous "readers." As I watch members write blog posts, sometimes very personal ones, I wonder if they're aware of a significant disparity.
For every 1 site member, there are 50 anonymous readers.
In other words, in one week there are 50 times more people who just read Duke City Fix than who join the site (based on absolute unique visitors during our first week). These readers are invisible to everyone without access to the site's web statistics, so I wonder if our new member-bloggers know how potentially visible they are.
We launched during a holiday week, so the numbers may still be slightly inaccurate. When aggregated at the monthly level, we'll probably find a ratio closer to 100 readers for every 1 member. I'll wait a bit longer before talking about these findings in a more concrete way.