Bam! Alien Float Wins Big at Rose Parade

The New Mexico float entry in the 2008 Tournament of Roses parade has won the coveted Grand Marshal's trophy for excellence in creative concept and design, one of the top three float awards given every year. This year's Grand Marshal was Emeril Lagasse, but it's unclear if he had anything to do with the actual voting.

Rumor has it that coverings of Rose Parade floats have to be constructed of all organic materials. Which means the aliens were made of crushed split peas - yummy! The float was 24ft high and featured more than 50,000 roses. The theme of the float entry was Passport to Our World and Beyond and featured Roswell-esqe aliens, the New Mexico Spaceport and a cool rocket a la Robert Goddard.


The 24ft. high float that featured more than 50,000 roses was commissioned by the New Mexico Department of Tourism and constructed by Fiesta Parade Floats. Miss New Mexico 2007 of Albuquerque was among the float's riders.

Special thanks and congratulations to the New Mexico Department of Tourism for the photos.

Views: 303

Comment by bleve on January 4, 2008 at 3:01pm
Cool craftsmanship... utterly absurd theme.
Comment by Dr Dan on January 4, 2008 at 4:32pm
The whole concept is extravagant sculptures covered in organic materal driving at 5 mph. How can anything not be absurd? I'm tired of hummingbirds, lions, and ethnic children covered in poppy seeds. Besides I understand the "visitors" are pleased
Comment by bleve on January 4, 2008 at 4:53pm
Ha... what if it really worked and throngs of people came to... Roswell. Then what? We'd be the ire of the nation, not exactly a happening place.

I actually knew some people from Florida that drove to California and what did they do when they came to NM... they drove through Roswell. They then proceeded to tell as many people as they could how NM sucks... stupid Aliens.
Comment by The One Night Stanleys on January 4, 2008 at 7:27pm
Yeh i wondered about the whole alien theme when first hearing about this. If you're going supernatural why not La Llarona or something? Oh well it looks super wicked.
Comment by Mary Schmidt on January 5, 2008 at 9:20am
Fun float - but now there will just be no living with the tourism department and "creative" agency that started the whole alien thing. "The float won an award!" Yeah, and so? And, what if people do go to Roswell? Hmmm...I was born and raised in Hobbs and as much as I love our whole state, I can't see that part of it becoming a major destination for tourists. (As my ex-husband once said, "You came from this godawful place?" ;-)
Comment by Dr Dan on January 5, 2008 at 1:51pm
Mary

I been to Hobbs a few times over the years, and while it is a typical NM small town, the most godaweful smell stayed with me for a day or so after i left. My dad ( I was a child first visit) told me to stop whining becauser it is the smell of $$$$$. It only takes a few hundred people to have a positive and fun expierence to tell friends and make a return visit. Winning and award is better than not winning one, it this float won nothing, people would be complaining about the waste of $$$ and an opportunity to sell the tourism opportunity.
Comment by bleve on January 5, 2008 at 2:16pm
Is it really selling a tourism opportunity, or is it a low-brow novelty? I'm confident that a home-grown tourism campaign ,where the money spent actually stays in regional circulation, could have been just as eye catching... and done with that rare ingredient... taste.

What's our tourism board really saying when it can't confidently invest in a NM ad agency or PR firm? The fact that we have to outsource our tourism campaign is painfully ironic and a slap in the face to the citizens that fund it.
Comment by Dr Dan on January 5, 2008 at 3:10pm
I was also disapointed that PR firm was outsourced, but a low brow $ is every bit as good as a something done with taste. Before airplane travel was cheap, our family vacationed by car. Cheap roadside novelty attractions got our attention and a few $$$ when we stopped for eats, treats, and a rest.

I grew up in Albuquerque and I must admit I don't get the Santa Fe angle, and as far as I am concerned that industry ruined that town. But it brought in $$$$, and lots of jobs, low paying they may be. I just don't see the harm in selling alien landings or alternative to bring people in. PT Barnum is right
Comment by bleve on January 5, 2008 at 3:43pm
I guess my beef is that its not representative of what's really here and what really is here could sell itself... if you didn't have dimwits making decisions.

Speaking of novel ideas... why not have the citizens who pay for the campaign actually have some input. With a little input from the community we wouldn't have runaway shticks like "the Q" and aliens but creative campaigns that reflect on the geographical and cultural distinctness of the area that people the world over are drawn to.
Comment by Dan Ehrig on January 7, 2008 at 8:52am
I watched the Fiesta Bowl at Coaches on Central and the place was fairly crowded and was as loud as you would expect a sports bar to be. When the NM Aliens commercial came on the place became dead silent and everyone just kind of stared with their mouths open at it. After it was over the place was silent for another ten or so seconds before people started talking again. I thought it was great.

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