I consider my mother my fashion icon. She always looks fabulous and considering she is almost 80 years old, she's still hot stuff!
Shopping was more of a sport for my mother than a task. And interestingly enough, the 70's seemed to be her fashion decade. She had fabulous platform shoes, super hip denim, velvet and chiffon dresses, outrageous purses and an array of 'falls' or hairpieces. My mother was one of the only people I know who made it through the 70's without looking like a clown. I remember her favorite places to shop - Fedway downtown, Rhodes, Car-Lin Casuals and Goldwater's at Coronado Center, Paris Shoe Store at Winrock, Redmond's on Louisiana and Kistler -Collister at San Mateo and Lomas.
I decided to look at some of my pictures from the 70's. It's interesting that I don't have many pictures from that decade. So to punish myself I cracked open my yearbooks from '74-'79. Ouch! How did I end up looking like I should have been in the don't category considering I came from such well-groomed stock? Was I following trends or was I just expressing my adolescent self? Did all teenagers look like this or was the way I dressed a sort of 'Burque dress code?
Of course I loved when my mom took me shopping, but sometimes she just didn't care for the places I wanted to go to - Lerner's and Margo's by the Highland Theater. There was a shop on Fourth Street called The Ram, sort of a precursor to The Gap. It was decorated in various shades of burnt orange and brown and sold Levi's Big Bells. I remember dragging my mom to shops around the University area to get that hippie/ethnic/groovy look, most especially from The General Store. They sold more than pipes there!
So, in the spirit of having way too much fun trying to find the right picture for this post, here were some standard looks for girls from those scary 70's:
Gloria Vanderbilt jeans in a multitude of colors, Candie's mules, cowl neck sweaters, gaucho pants, Famolare shoes, granny dresses, angel sleeve tops, Dr. Scholl's sandals, Gunne Sax dresses, toe socks, gypsy blouses, granny square crochet vests, Dittos pants, mood rings, and a Dorothy Hamill wedge or Farrah Fawcett hair.
And for the boys:
Angel Flight pants, platform shoes, tight jersy shirts with wing collars, leisure suits, puka shell necklaces, velour shirts, bandana hanging out of one of your back pockets and a big plastic comb in the other, Frye or Dingo boots, digital watch, earth shoes, down vests, Chuck Taylors, and feathered hair.
I hope your eyeballs are still intact. I haven't gotten to the eighties yet...