5 Tips for Snagging those Caucasian and Light-Skinned Hispanic Tourists

NOB HILL--So you must think it is easy to get white people to come to our fair state!  Not so.  Just ask Vendor Inc., the company tasked with coming up with an ad campaign for the Department of Tourism.  Oh it is easy enough to snag dark-skinned Hispanics, Ethiopians, Indians, Pakistanis, Nepalese, Chinese, Japanese, and Turks.  But those really light-skinned people seem to have Vendor Inc. worried stiff.  Just how can we get more white people to visit New Mexico?

Frankly, I didn't have time to suggest anything while the issue was in the newspaper and on TV.  The story seemed to disappear in less than 24 hours.  The only story of interest to vanish quicker from the news was the revelation that the guy who registered his dog to vote was the husband of one of Heather Wilson's campaign staff.  I thought his story ("My wife didn't know a thing about it.") still had a few unanswered questions.  But it was gone quicker than a fart in the wind.

New Mexico Tourism Secretary Monique Jacobson stated that the caucasian and light-skinned Hispanic casting call was for tourists only, not natives.  She said she wanted somebody that looked like they were from "Maine, Texas, Florida, and Washington."  The story of just how it was decided we should specifically court the white tourist or just how appropriate that approach might be has not been discussed in the public press--the story disappeared too quickly.  But that won't stop me from making a few suggestions about how to do it.

    •    Advertise in Texas.  White Texans aren't afraid of anything.  They invade our state periodically and we were only able to get rid of them once:  at the Battle of Glorieta 150 years ago.  They seem to have established several beachheads in eastern New Mexico since then and once established they are harder to get rid of than mustard weed.  Still, I have the feeling that more Texans living in New Mexico would be welcomed by many.

    •    Hire a Texas Ad Agency.  And we did!  Vendor Inc is an Austin, Texas firm.  They know what to look for, gueros with big RV's and Texas plates.

    •    Tunafish Enchiladas!  Let's show some imagination in our restaurant offerings.  How do we expect tourists to be excited over menu items that are 2000 years old?  So before you roll up those tortillas and start dipping out the sauce, reach for that can of StarKist!  We can rework some of the old favorites to be friendlier to our light-skinned brethren.  Just stock up on cream of mushroom soup, Jello, and ranch dressing.  New Mexican cuisine is about to be liberated!

    •    De-Saturate Those Landscape Photos.  Nobody believes the light in New Mexico looks like this anyway.  They think those advertising photos have been fixed.  To restore our credibility I suggest we de-saturate and cool off our photos to match the polluted light of the rest of the country.

    •    Repeal the Treaty of Guadalupe Hidalgo.  After all, it guarantees that in New Mexico Spanish is on a legally equal footing with English.  And there are some white tourists who don't like their waiters talking in a "foreign" language.  You may remember the motel owner in Taos who renamed his hispanic employees with English-sounding names so his guests would feel more at home.  Now that's the spirit we're talking about!

Views: 478


You need to be a member of Duke City Fix to add comments!

Join Duke City Fix

Connect with Us!

Community Forum

Protein Shake Shack? 1 Reply

Started by Kitson Harvey in Food & Drink. Last reply by Phil_0 Aug 14.

My blog for where to go for lunch in ABQ 2 Replies

Started by Gretchen Winchester in Food & Drink. Last reply by Ron Da Bomb Aug 12.

Range Cafe? 12 Replies

Started by Ron Da Bomb in Food & Drink. Last reply by Gretchen Winchester Aug 9.

New Restaurant on Lomas? 14 Replies

Started by Monica in Food & Drink. Last reply by ramon t Jul 8.

Who has amazing appetizers? 15 Replies

Started by Sophie in Food & Drink. Last reply by Sophie Jun 9.

Latest Activity

Amber Williams posted an event

Galloping Grace Youth Ranch's Pumpkin Patch at Santa Ana Star Center

September 26, 2015 from 9am to 6:30pm
15 minutes ago
Duke City Fix liked Brian Fejer's blog post F.U.B.A.R.
21 minutes ago
Duke City Fix liked Dee Cohen's blog post ABQ Pics: Casa Flamenca Mural
21 minutes ago
Leslye Sneider updated their profile
28 minutes ago

Regular Features

Anyone can blog on the Duke City Fix, but here are the folks who blog most often:

© 2015   Created by Duke City Fix.

Badges  |  Report an Issue  |  Terms of Service