Albuquerque is a great place to ride a bike. We have lots of nice, sunny days and many miles of bike routes, lanes and paths that make ABQ a cycling friendly place. But there will always be room for improvement. One initiative seeking to improve cyclists' safety will be announced on Thursday, March 11, 2010. Mayor Berry will be unveiling a new cyclist/cycling awareness campaign in a press conference at 11 am at the Clear Channel Outdoor facility, 4115 Edith NW. Clear Channel is hosting this event because they have donated one billboard in a prominent location (west side of I-25, when driving south, as you proceed on the flyover to I-40 west) to post a safe cycling message from this new campaign EasyToMiss.org. The billboard design and the EasyToMiss.org website were donated by McKee Wallwork Cleveland.
This initiative was prompted after Heather Reu, a cyclist, triathlete, wife and mother of 4, was killed by a motorist June 22, 2009 while training for a triathlon on Paseo del Volcan. Her friends, family, concerned citizens and the city have worked together on this project so that cyclists will be safer in the Duke City.


Cyclists of all persuasions, commuters, fitness-buffs, triathletes, mountain bikers, road riders, or unicyclists are encouraged to attend. Friends and relatives of cyclists are also quite welcome! Lets make sure that our new Mayor and residents of the greater Albuquerque area realize how many of us there are and how important our safety is. Lets be there to thank all those who have worked on this project, so that fewer memorials to fallen cyclists will be necessary in the future.

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