The Southwest Chocolate & Coffee Fest Seeks Vendors

Decadent treats and savory drinks set to tempt over 10,000 attendees

FOR IMMEDIATE RELEASE – October 24, 2011

Contact:        Dean Strober, Blue River Productions
                505.510.1312 |

Albuquerque, NM – The Southwest Chocolate & Coffee Fest will return to the Albuquerque Convention Center March 23-25, 2012 with delightful chocolate and coffee items to sample and purchase. Event organizers are seeking new vendors to fill over 85 booths. Past vendors have included the very best chocolatiers, coffee roasters, candy makers, coffee & tea shops, chefs, bakers, caterers, ice-cream parlors, breweries and wineries.

The Southwest Chocolate & Coffee Fest is the region’s largest gathering of makers and manufacturers of all things coffee and chocolate. This year, event highlights will include the largest chocolate fountain in New Mexico, chocolate baking contests, chocolate eating contests, live music and professional cooking demonstrations by local chefs, which will be filmed and posted online by The Food Channel.

“We had a very successful first year, with 9,000 attendees shopping and supporting nearly 40 local chocolate and coffee companies,” Fest producer Dean Strober said. “This year, to comfortably accommodate both attendees and vendors, two stages, numerous coffee lounges and a dedicated Kids Zone, we have increased the space to 60,000 square feet.”

Early bird vendor booth prices start at just $350 for a single 10 foot by 10 foot space and $550 for a double booth space.  Early bird pricing is available through November 15. Booths will be available for booking through early February, but Strober advises interested vendors to act soon as space is expected to sell out.

The Southwest Chocolate & Coffee Fest takes places March 23-25, 2012 at the Albuquerque Convention Center. Tickets will be available online for $8 or at the door for $10. Children 12 and under are free. For more information and for vendor registration visit


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